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Live Farming

  • IMPROVES 10-30% PROFITS

  • MEASURES CYCLE TIME VARIATIONS

  • MEASURES ACTIVITIES COSTS

  • PROVIDES TARGET METRICS

WISRAN measures time variations of farming activities to manage revenue leakage. Provides customers live with financial metrics, including the labor and equipment costs of each tasks during operation.

ABOUT


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WISRAN is an Agtech company providing live farming with an action-based business and process intelligence. Measures time variations of farming activities.

Coverage Areas:

    • Agro Innovation
    • Digital Transformation

    • Heavy Farm Equipment
    • Farm Logistics Optimization

    • Connected Farms
    • Farm Management Software

Arsalan Lodhi, CEO, founded WISRAN in November 2014. At the time of its incorporation, water use efficiency was WIRAN’s focus. Arsalan met Justin Durdan at an agtech conference. Shortly after that, Justin joined the company. Justin is now a co-founder and Chief Business Development Officer at WISRAN. Agriculture market segment has taken precedence over water market due to a higher customer traction; water is an important aspect of agriculture and is still part of the overall business strategy.

WISRAN is developing a software-as-a-service platform to increase agricultural operation efficiency, initially targeting improving worker productivity and agricultural machinery logistics.  The company has also developed a tablet equipped with an accelerometer and a GPS to be placed in each piece of agricultural equipment to source telematics data.


CUSTOMER INTERVIEWS

1

INDUSTRY INTERVIEWS

50

TARGET CUSTOMER ACRES

1000

MARKET RATINGS

3

 

COMPANY


  • Arsalan Lodhi

    CEO

    Arsalan Lodhi is the founder and CEO of WISRAN. Previously, launched two startups. Prior to that, worked for IBM, Accenture and EY for 15 years. Attended MIT, NYU and Cal State Long Beach.

  • Justin Durdan

    Chief Business Development

    Justin Durdan is a multi-generation family farmer operating 10,000 acres of corn/soy out of Illinois. He is a current president of Illinois Corn Growers Association.

  • Arsala Khan

    Chief Operations

    Arsala is a founder and COO. She manages IT and business operations. Attended University of Michigan. Currently, part-time with WISRAN and full-time at Stanford Healthcare.

 

Thanks very much for visiting the site. We are absolutely committed to find hidden areas of improvement opportunities within farming logistics to improve profits for growers.

Arsalan Lodhi

Our Value for Customers

Agriculture is more volatile and complex than almost any other industry. Rising production costs, increased global competition and fewer government subsidies cut into margins. WISRAN services and data science technology is specifically designed to meet the needs of production operations, agribusinesses and farmers.

The company aims to identify deviations in cycle times of agricultural tasks, which can improve farmer profitability from 10% to 30% per acre. For example, WISRAN identified that the time it took a farmer to move harvested grain from a cart to trucks deviated by as much as 13 minutes. This is attributable to several reasons, including weather, variable human efficiency, and the incorrect number of trucks. 

 

SERVICES

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FLEXIBLE

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MOBILE READY

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MUCH MINIMAL

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